Our Story: 130 Years of Pharmacy, Beauty & Health Heritage
SMALL PHARMACY BIG DREAMS
There was once a young French pharmacist, a visionary with huge dreams: Jean Cesar Reboul. He came to Rue De Pera in 1895 and founded the Grande Pharmacie Parisienne, becoming one of Turkey’s first pharmacies. This is how our story of 130 years of excellence began. The Rebul Pharmacy is the only pharmacy to witness the last period of the Ottoman Empire and where it still stands today.
THE DUO OF TALENT AND DEDICATION
When Kemal Müderrisoğlu, one of the first pharmacists in the Republic of Turkey, came to meet Jean Cesar Reboul, he knew it would change his life. The relationship between Kemal Müderrisoğlu and Monsieur Jean Cesar Reboul, which started as a master & apprentice in 1920, continued for years like father and son.
BECOMING A LOVEMARK
The enduring passion for quality and perfection of Kemal Müderrisoğlu and Monsieur Jean Cesar Reboul is at the very the foundation of Rebul, Istanbul’s most iconic and well-known pharmacy, loved by countless generations of loyal customers. In 1936, Monsieur Jean Cesar Reboul invited Kemal to join forces and become a partner in the pharmacy and the pharmacy’s was renamed as “Kemal and Rebul Pharmacy”.
A NEW ICON
Rebul Lavender, a unique creation originally made from lavender flowers grown in Monsieur Jean Cesar Reboul’s very own garden, quickly became the most popular scent of Pera and Istanbul.
HOMEAGE TO THE MASTER
When Monsieur Jean Cesar Reboul decided to return to France in 1939, leaving his beloved pharmacy in the capable hands of his protégè and business partner, Kemal. Kemal changed the name to “Rebul Pharmacy”, honoring his deeply respected mentor.
NEW GENERATION, NEW IDEAS
At the beginning of 2000, as the 4th generation family members stepped into the business, the foundations of today’s “Rebul Holding” began.
A STORY OF TRANSFORMATION
In 2008, focusing on new ideas and innovation, a new era in Rebul’s long history began. With the introduction of its “Private Brands” service, Rebul commenced new collaborations with retail brands from around the world.
TURKEY’S FIRST SCENTED EAU de COLOGNE
As the pioneer of its industry, Rebul gave life to another innovation in 2009: Turkey’s first scented eau de cologne category.
ATELIER REBUL: HERITAGE MEETS MODERNITY
Drawing inspiration from 130 years of experience, the idea of Atelier Rebul concept stores was born, combining the old cosmetics workshop, pharmacology heritage with 130 years of knowledge & experience and today’s modern retail experience design.
JOINING FORCES WITH ROHTO PHARMACEUTICAL
Atelier Rebul joined forces with Japan’s Rohto Pharmaceutical in 2019 and entered the Japanese market in 2021.
TRANSFORMING GROWTH INTO SUCCESS
In 2020, Rebul moved to its new plant, built on an area of 45,750 square meters, with a total indoor area of 22,500 square meters. The new plant commenced operations with a monthly production capacity of 4.5 million bottles and a storage area of 10,000 pallets.
A NEW STEP IN LONDON
In 2025, Atelier Rebul took another important step in its global growth journey with the opening of its store in London. Bringing together its rich heritage and modern retail experience in one of the world’s most dynamic cities, the brand further strengthened its international presence.
WHAT WE DO
Our expertise spans across four core pillars:
- Olfactory Artistry: Crafting world-class fragrances that carry the soul of the Mediterranean and the heritage of Pera.
- Advanced Skincare: Developing pharmaceutical-grade formulas that prioritize skin health and natural ingredients.
- Global B2B Solutions: As a trusted strategic partner for global retail giants, we offer end-to-end services from trend-based concept development to high-tech manufacturing.
- Sustainable Manufacturing: Our state-of-the-art facility is the heart of our operations, where we turn 130 years of experience into scalable, eco-conscious success for brands worldwide.
OUR VISION & MISSION
At Rebul Holding, our vision is to lead the global cosmetics and fragrance industry by bridging our 130-year pharmaceutical heritage with the production standards of tomorrow. Our mission is to operationalize this excellence every day through our state-of-the-art facility, transforming historical wisdom into sustainable, scientific, and sensorial success.
1. Scaling Innovation through Industrial Power
We don't just imagine a better future; we build it. Our mission is to operate our 45,750 m² state-of-the-art production plant as a hub of innovation. By leveraging a monthly capacity of 4.5 million bottles and a storage area for 10,000 pallets, we turn complex formulations into scalable global successes. From advanced R&D to high-tech manufacturing, we ensure a seamless and robust global supply chain for our partners.
2. Science-Led Excellence: Clean & Safe Formulations
Safety is not a choice; it is a pharmaceutical duty inherited from our founders. Our mission is to ensure every drop we produce is safe for both skin and the environment. We strictly execute our operations under the most rigorous international standards:
- ISO 22716 (GMP): Guaranteeing Good Manufacturing Practices at every stage.
- ISO 9001: Maintaining world-class Quality Management Systems.
- IFS HPC: Meeting the highest international criteria for household and personal care excellence.
3. Ethical Sourcing & Biodiversity Preservation
Inspired by our deep-rooted respect for nature, our mission is to prioritize sustainable and ethical ingredient sourcing. By combining our pharmacology roots with transparent supply chains, we ensure that botanical extracts are harvested responsibly, preserving global biodiversity for generations to come.
4. "Thanking the Planet": Our Eco-Friendly & Vegan Commitment
- Vegan Society Certified: Offering formulas free from animal-derived ingredients.
- Zero Waste Facility: Operating under strict waste management protocols to minimize environmental impact.
- 100% Green Energy (I-REC): Our mission is fueled by renewable energy, verified by the International Renewable Energy Certificate.
5. Navigating the Global Market with Regulatory Expertise
- Environmental & Safety Standards: Certified by ISO 14001 and ISO 45001.
- Sustainable Packaging: Our commitment to global forests is proven by our FSC (Forest Stewardship Council) and PEFC certifications, ensuring that our growth is always in harmony with nature.
