Rebul Holding's CEO Kerim Müderrisoğlu on Fatih Altaylı's YouTube Channel

Rebul Holding's CEO Kerim Müderrisoğlu appeared on Fatih Altaylı's Toyota-sponsored "Sunday Conversation" series, sharing the 130-year story behind Turkey's iconic fragrance house. Founded as an Istanbul pharmacy in 1895, Rebul evolved across three generations from cologne-making into full perfumery under the Atelier Rebul brand, now sold at nearly 3,000 points of sale in 26 countries. Müderrisoğlu discussed the brand's collaborations with world-renowned master perfumers, its in-house R&D and manufacturing strength, and plans to open new stores in India, France, London, and Dubai this year.

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